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SEO or SEM?

With all of the SEO companies popping up everywhere how do you know your SEO efforts are going to pay off? I spend a significant amount of time reviewing SEO offerings from other companies and find that the range in quality of SEO can vary greatly. While doing proper SEO is very important, will SEO alone dramatically improve your ranking in the Search Engine Results Page (SERP)? If you don’t have an effective Search Engine Marketing (SEM) campaign, the answer is probably not! SEM uses several techniques that could include but aren’t limited to, SEO, Link Building, Pay Per Click, Social Media and more. The focus of this article, and one of the more difficult and time consuming aspects of a good SEM campaign, is link building.

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Are you sure that your website is being located in the major search engines and directories by surfers. By just submitting your website to the search engines for your web promotion does not guarantee your webpage to rank better or higher than others, this has been a big misconception about the SEO process about attracting greater website traffic to your website. Now don’t get me wrong, it does no harm by submitting your website to the major search engines, but it does no good as well. If you want to move up in the search engine rankings, then look no further than link building. One of the most important parts of the SEO process is the linking strategies to consider about your promotion. Internal linking which means that within your page text you can refer other relevant information to other important pages of your website, what do I mean by this, you can make use of your keywords to the landing page for your hyperlink text and even use the keywords in the navigation bar. External Linking is where you can build external links by various methods. You can start by creating your own blog or write articles to submit to article directories so that other websites interested will link to you. You can ask other Webmasters to place your link on their websites for placing their link on your site. This is also known as reciprocal linking.

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So tell the truth, were you popular in high school? Did you have a lot of friends, and a wide social circle? Were you an athlete? Did your accomplishments extend far outside the halls of your alma mater to neighboring schools and counties? If so, then congratulations; you’re probably in the minority of those reading this article. What does this example have to do with link popularity you ask; more than you think.

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If you are like most Internet marketers, the biggest problem you face is bringing potential customers to your site. It does not really matter how great your Web site is, if no one sees it, your online business will not be successful.

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Link Popularity, the make or break element for Search Engine Rankings

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Search engines use a concept known as link popularity in determing the rankings for competing websites. The idea behind it is simple: If many other websites are linking to yours, then it must have some valuable content. With all else being equal, search engines will give a site with higher link popularity a better ranking than its competitor because the site with higher link popularity has demonstrated that it has content that others find useful.

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Just recently, Yahoo was granted with patent analysis from the time it was filed since 2002. A patent analysis is a certain tool that shows how link texts can be useful in increasing the relevancy of rankings of a particular web page. It also provides interesting details on how link texts can be useful for search engines.

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Quality linking practices are encouraged by the major search engines as an acceptable way of improving site popularity, website traffic and help contribute to higher search engine rankings. As a webmaster you must be wary of engaging in poor linking practices that have the potential to strip your website of its ranking status on the major search engines Google, Yahoo and MSN.

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